Lead Copywriter
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About the role
Lowe’s is a home improvement retailer whose Bengaluru team supports marketing and customer experience for its US business. The Lead Copywriter develops and reviews campaign copy across channels, guides project execution, and mentors copywriters.
What you'll do
- Lead high-complexity, multi-channel campaign copy projects
- Develop copy concepts based on customer journeys, research, and performance insights
- Review channel creative for email, display, social, and search
- Create copy systems that maintain brand consistency and production efficiency
- Mentor copywriters and provide feedback on their work
- Present creative concepts and coordinate campaign delivery with stakeholders
Skills
Must have
- Copywriting
- Brand storytelling
- Brand strategy
- Team coaching
- Project management
- Retail marketing
Tools
- Microsoft word
- Microsoft powerpoint
- Microsoft Excel
Who it's for
- Education
- Bachelor's degree
- Degree
- marketing, communication, journalism, english
- Experience
- 6 to 8 years
- Domain
- home improvement retail
About Lowe's India (Lowe's Services India Pvt Ltd)
Lowe's India (Lowe's Services India Pvt Ltd) has 44 open roles in Bangalore, at Lowe's India GCC Manyata. See every Lowe's India (Lowe's Services India Pvt Ltd) role.
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