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Senior Analyst, Paid Social

  • Senior
  • On-site
  • Full time
  • 5+ years

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About the role

Lowe’s is a home improvement retailer, and its Bengaluru team supports its retail and digital operations. You will execute and optimize paid social campaigns, analyze performance, and manage budgets and audience targeting.

What you'll do

  • Plan and execute paid media strategies across social platforms
  • Launch, monitor, and optimize campaigns against budgets and performance goals
  • Analyze audiences and select cohorts for campaign targeting
  • Run A/B tests and adjust campaigns based on results
  • Track campaign metrics and report insights and recommendations
  • Troubleshoot product catalogs, feeds, and event pixels

Skills

Must have

Nice to have

  • E-commerce marketing
  • SQL
  • Power query

Tools

  • Facebook business manager
  • Pinterest business manager
  • Power BI
  • Google analytics 4
  • Adobe analytics
  • Excel
  • Epsilon people cloud

Who it's for

Education
Bachelor's degree
Degree
marketing, business, advertising
Experience
5+ years
Domain
home improvement retail

About Lowe's India (Lowe's Services India Pvt Ltd)

Lowe's India (Lowe's Services India Pvt Ltd) has 44 open roles in Bangalore, at Lowe's India GCC Manyata. See every Lowe's India (Lowe's Services India Pvt Ltd) role.

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