Senior Analyst, Paid Social
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About the role
Lowe’s is a home improvement retailer, and its Bengaluru team supports its retail and digital operations. You will execute and optimize paid social campaigns, analyze performance, and manage budgets and audience targeting.
What you'll do
- Plan and execute paid media strategies across social platforms
- Launch, monitor, and optimize campaigns against budgets and performance goals
- Analyze audiences and select cohorts for campaign targeting
- Run A/B tests and adjust campaigns based on results
- Track campaign metrics and report insights and recommendations
- Troubleshoot product catalogs, feeds, and event pixels
Skills
Must have
- Paid social advertising
- Facebook ads
- Pinterest ads
- Reddit ads
- Tiktok ads
- Snapchat ads
- X ads
- Data analysis
- Audience segmentation
- Programmatic advertising
Nice to have
- E-commerce marketing
- SQL
- Power query
Who it's for
- Education
- Bachelor's degree
- Degree
- marketing, business, advertising
- Experience
- 5+ years
- Domain
- home improvement retail
About Lowe's India (Lowe's Services India Pvt Ltd)
Lowe's India (Lowe's Services India Pvt Ltd) has 44 open roles in Bangalore, at Lowe's India GCC Manyata. See every Lowe's India (Lowe's Services India Pvt Ltd) role.
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