Regional Marketing Manager
KekaWhitefield, BangalorePosted 11 days ago
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About the role
Keka provides an HR, payroll, and talent platform for growing enterprises. This role will drive regional demand generation, events, and customer marketing to grow pipeline, engagement, retention, and expansion.
What you'll do
- Plan integrated demand generation campaigns across digital, outbound, and event channels
- Own regional event strategy, including roundtables, dinners, flagship events, and sponsorships
- Partner with Sales and SDR teams to improve lead-to-revenue conversion
- Track funnel metrics, attribution, and campaign ROI
- Build customer advocacy programs with case studies, testimonials, referrals, and reviews
- Drive upsell and cross-sell pipeline through targeted customer marketing
Skills
Must have
- Demand generation
- Lifecycle marketing
- Customer marketing
- Event marketing
- Marketing automation
- Funnel metrics
- Marketing attribution
- ROI tracking
- Customer advocacy
Tools
- HubSpot
- Marketo
- Salesforce
Who it's for
- Experience
- 6 to 9 years
- Domain
- hr saas
About Keka
Keka has 17 open roles in Bangalore, at Keka HR Bengaluru. See every Keka role.
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