Senior Manager, Ads and Marketing Data Science
ZillowWhitefield, BangalorePosted a month ago
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About the role
Zillow is a U.S. real estate platform for buying, selling, financing, and renting homes. You will lead the India marketing data science team and own measurement strategy for marketing programs.
What you'll do
- Lead and develop the India-based marketing data science team
- Set measurement strategy for core marketing programs
- Build frameworks for marketing mix modeling, attribution, and incrementality testing
- Partner with senior marketing and business stakeholders on investment decisions
- Review technical work and improve analytics infrastructure
Skills
Must have
- Marketing mix modeling
- Marketing attribution
- Incrementality testing
- Causal inference
- Performance forecasting
- Budget optimization
- SQL
- Python
- R
Nice to have
- Offline marketing analytics
- Brand measurement
- Upper-funnel attribution
Who it's for
- Experience
- 15+ years
- Domain
- real estate
About Zillow
Zillow has 33 open roles in Bangalore, at Zillow India Private Limited. See every Zillow role.
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