Lifecycle Marketing Operations Specialist, Audience
ZillowWhitefield, BangalorePosted 21 days ago
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About the role
Zillow is a real estate platform that helps people navigate buying, selling, financing, and renting. This specialist will execute cross-channel campaigns, build audience segments and journeys, and improve campaign operations and measurement.
What you'll do
- Execute email, SMS, push, and in-app campaigns end to end
- Build audience segments and activation workflows
- Configure multi-step customer journeys and messaging logic
- Create modular email templates and conduct HTML/CSS quality checks
- Set up experiments and monitor campaign and journey health
- Improve campaign standards and partner on marketing platform capabilities
Skills
Must have
Nice to have
Tools
- Braze
- HubSpot
- Salesforce marketing cloud
- Adobe journey optimizer
- Iterable
- Jira
- Confluence
- Google workspace
Who it's for
- Experience
- 5+ years
- Domain
- real estate
About Zillow
Zillow has 33 open roles in Bangalore, at Zillow India Private Limited. See every Zillow role.
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