UX Research Lead – Market, Competitor & Consumer Intelligence
PlaySimpleOld Airport Road, BangalorePosted 5 months agoA free account shows the apply link for every role and matches you to the ones that fit your resume.
About the role
PlaySimple is a Bangalore-based gaming studio building games for global markets. The Research Lead will guide market, competitor and consumer intelligence, build an insights team, and inform product and strategic decisions.
What you'll do
- Lead qualitative and quantitative research programs across global markets
- Develop player segmentation, motivations research, journey mapping and concept testing
- Build a structured competitor intelligence framework
- Partner with studio leaders to inform roadmaps and investment decisions
- Build in-house research capabilities, processes and vendor partnerships
- Present actionable insight narratives for leadership decisions
Skills
Must have
- Qualitative research
- Quantitative research
- Survey design
- Statistical analysis
- Consumer insights
- Competitive intelligence
- Market research
Nice to have
- Gaming market research
- Ethnography
- Focus groups
- In-depth interviews
Who it's for
- Experience
- 10+ years
- Domain
- gaming
About PlaySimple
PlaySimple has 38 open roles in Bangalore, at PlaySimple Games, Anjaneya Techno Park. See every PlaySimple role.
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