Manager - Branded Content & Education

PhonePe builds digital platforms for payments, financial services and digital distribution. You will develop YouTube video concepts, formats and narrative outlines, using audience trends and performance data to guide content strategy.

• Research financial trends, platform algorithms and audience demand
• Design and test video formats and high-potential topics
• Define video titles, thumbnail concepts and opening hooks
• Analyze retention graphs and engagement metrics to refine concepts
• Write narrative structures and concept briefs for production teams
• Turn breaking financial trends into ready-to-produce video concepts

Domain

fintech payments

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