Senior Analyst, Digital Analytics
LabcorpBangalorePosted 11 days agoA free account shows the apply link for every role and matches you to the ones that fit your resume.
About the role
Labcorp provides laboratory services and healthcare insights to providers, patients, researchers, and pharmaceutical companies. You will analyze website and campaign performance, automate reporting, and present actionable digital analytics insights to marketing stakeholders.
What you'll do
- Deliver website performance reporting using Adobe Customer Journey Analytics
- Analyze traffic, user behavior, engagement, conversions, and customer journeys
- Develop campaign and marketing performance reporting across channels
- Build CJA segments, metrics, fields, and reporting components
- Automate reporting and dashboards with Power BI
- Present digital performance insights and recommendations to stakeholders
Skills
Must have
- Digital analytics
- Website analytics
- Campaign performance analysis
- Marketing analytics
- Data analysis
- Reporting automation
- Data storytelling
- Power BI
- Adobe customer journey analytics
Tools
- Marketo
- Adobe journey optimizer
- Powerpoint
Who it's for
- Experience
- 4 to 6 years
- Domain
- healthcare laboratory services
About Labcorp
Labcorp has 20 open roles in Bangalore, at Labcorp Laboratories India. See every Labcorp role.
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