AM - Performance Marketing
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About the role
EloElo Group operates consumer apps for entertainment and bite-sized learning. You will manage paid user acquisition campaigns across its apps, optimize performance, and collaborate on data-driven creative testing.
What you'll do
- Plan and optimize user acquisition campaigns across Meta, Google UAC, and Apple Search Ads
- Monitor CAC, ROAS, retention, and funnel metrics and investigate performance changes
- Allocate campaign budgets and manage pacing across advertising platforms
- Brief creative teams and run structured creative and audience experiments
- Use attribution tools to validate events and troubleshoot tracking gaps
- Report on campaign performance and recommend optimization actions
Skills
Must have
- Performance marketing
- User acquisition
- Campaign optimization
- Budget allocation
- Marketing analytics
- Creative testing
- Attribution tracking
Nice to have
- SQL
- Apps script
- Python
- Creative fatigue detection
- Marketing automation
Tools
- Meta ads manager
- Google uac
- Apple search ads
- Appsflyer
- Adjust
- Excel
- Google sheets
Who it's for
- Experience
- 2 to 4 years
- Domain
- consumer apps entertainment
About Eloelo
Eloelo has 20 open roles in Bangalore, at Eloelo (Greenhorn Wellness) HQ. See every Eloelo role.
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