Senior Performance Marketing Manager
Gameberry LabsBellandur, BangalorePosted 2 months agoA free account shows the apply link for every role and matches you to the ones that fit your resume.
About the role
Gameberry Labs develops mobile games, including Ludo STAR and Parchisi STAR. This person will scale paid user acquisition, test creatives and game concepts, and analyze campaign performance to improve return on ad spend.
What you'll do
- Plan and scale paid user acquisition campaigns across advertising networks
- Optimize campaigns for return on ad spend
- Test creative formats and identify winning concepts
- Analyze conversion, revenue, lifetime value, and retention metrics
- Build testing playbooks for mobile puzzle game concepts
- Collaborate with product, analytics, and design teams on monetization and engagement
Skills
Must have
- Paid user acquisition
- Meta ads
- Google Ads
- Mobile app marketing
- Marketing attribution
- Cac/ltv analysis
- Creative testing
- Campaign analytics
- Roas optimization
Nice to have
- Unity ads
- Applovin
- Tiktok ads
- Skan
- IOS user acquisition
Tools
- Singular
- Adjust
- Appsflyer
- Excel
Who it's for
- Experience
- 5 to 8 years
- Domain
- mobile gaming
About Gameberry Labs
Gameberry Labs has 8 open roles in Bangalore, at Gameberry Labs, Vaishnavi Signature. See every Gameberry Labs role.
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