Senior Product Marketing Associate
FIRYWhitefield, BangalorePosted 2 months agoA free account shows the apply link for every role and matches you to the ones that fit your resume.
About the role
Skillz operates a mobile esports platform for skill-based gaming tournaments. The Product Marketing Associate will plan and optimize LiveOps campaigns, offers, and multi-channel player communications.
What you'll do
- Plan and optimize LiveOps campaigns across events, offers, loyalty, and engagement initiatives
- Develop promotional strategies, offer designs, and creative direction for campaigns
- Segment audiences and target personalized lifecycle marketing offers
- Execute campaigns across push, email, in-app messaging, and SMS
- Analyze campaign performance and run A/B tests to optimize results
- Translate player data and insights into campaign and communication strategies
Skills
Must have
- Liveops campaign management
- Promotional strategy
- Offer design
- Audience segmentation
- Lifecycle marketing
- CRM marketing
- Campaign performance analysis
- A/b testing
- Data-driven decision making
- Player engagement and retention
Nice to have
- Mobile gaming
Tools
- Clevertap
- Braze
- Appsflyer
- Tableau
- Google Analytics
Who it's for
- Experience
- 3+ years
- Domain
- mobile gaming
About FIRY
FIRY has 12 open roles in Bangalore, at Skillz (FIRY) Bengaluru HQ - Table Space Towers. See every FIRY role.
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