Associate Lifecycle CRM
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About the role
Skillz operates a mobile esports platform for skill-based gaming tournaments. This role will own lifecycle messaging and reactivation marketing, measure campaign impact, and manage the Email Marketing Manager.
What you'll do
- Own email, push and in-app messaging strategy, execution and measurement
- Design reactivation cohorts, offers, controls and exclusion rules
- Build and manage CleverTap journeys, segments and title onboarding
- Measure campaign incrementality, engagement, deliverability and opt-out guardrails
- Manage the Email Marketing Manager and develop the lifecycle function
- Report weekly on campaign results, retirements and blockers
Skills
Must have
- Lifecycle marketing
- CRM marketing
- Reactivation marketing
- Retention marketing
- Journey design
- Segmentation
- Incrementality measurement
- Push notification deliverability
- Offer economics
- SQL
Nice to have
- Clevertap
- Braze
- Moengage
- Iterable
- Webengage
Tools
- Clevertap
- Braze
- Moengage
- Iterable
- Webengage
Who it's for
- Experience
- 2 to 4 years
- Domain
- gaming
About FIRY
FIRY has 12 open roles in Bangalore, at Skillz (FIRY) Bengaluru HQ - Table Space Towers. See every FIRY role.
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