Lifecycle Marketing Manager (CRM & Reactivation)
FIRYWhitefield, BangalorePosted a month agoA free account shows the apply link for every role and matches you to the ones that fit your resume.
About the role
Skillz operates a mobile esports platform for competitive gaming tournaments. This role owns lifecycle messaging, reactivation programs, measurement, and the team delivering them.
What you'll do
- Own email, push, and in-app lifecycle strategy and execution
- Design reactivation cohorts, offers, and control-based ROI measurement
- Build and manage CleverTap journeys, segments, and campaign onboarding
- Measure incremental revenue, engagement, deliverability, and opt-out guardrails
- Enforce messaging frequency, suppression, and campaign attribution rules
- Manage the Email Marketing Manager and build the lifecycle team
Skills
Must have
- Lifecycle marketing
- CRM marketing
- Retention marketing
- Reactivation marketing
- Email marketing
- Push notification marketing
- In-app messaging
- Holdout-based incrementality measurement
- Segmentation
- Deliverability
Nice to have
- Clevertap
- Braze
- Moengage
- Iterable
- Webengage
- SQL
Tools
- Clevertap
- Braze
- Moengage
- Iterable
- Webengage
Who it's for
- Experience
- 6 to 10 years
- Domain
- mobile gaming
About FIRY
FIRY has 12 open roles in Bangalore, at Skillz (FIRY) Bengaluru HQ - Table Space Towers. See every FIRY role.
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