User Acquisition Manager
ZyngaRichmond Road, BangalorePosted a month agoA free account shows the apply link for every role and matches you to the ones that fit your resume.
About the role
Zynga develops mobile games played by users worldwide. This role manages user acquisition and retargeting campaigns, optimizes performance, and forecasts budgets.
What you'll do
- Create and manage user acquisition and retargeting campaigns
- Optimize creative, geography, platform, and channel performance
- Use attribution and tracking data to assess campaigns
- Collaborate with game, creative, and product marketing teams
- Forecast budgets and report campaign results
Skills
Must have
- Performance marketing
- Paid social advertising
- Campaign management
- Digital signal processing
- Ad attribution
- Mobile measurement
- Budget forecasting
- Excel
- Tableau
Tools
- Tiktok
- Unity
- Applovin
- Liftoff
- Adjust
- Appsflyer
- Kochava
Who it's for
- Experience
- 3+ years
- Domain
- mobile gaming
About Zynga
Zynga has 3 open roles in Bangalore, at Prestige Falcon Tower. See every Zynga role.
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