VP / Head - Brand Marketing (Consumer Tech / Consumer Brand)
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About the role
The portfolio company operates in consumer technology and is expanding across categories, cities, and consumer segments. The Head of Brand Marketing will shape brand strategy and identity, lead campaigns, and track brand health.
What you'll do
- Define brand strategy, positioning, and messaging
- Lead integrated campaigns from brief through post-campaign analysis
- Own brand content across digital, social, OOH, and TV/OTT
- Partner with growth teams to align brand investment with performance
- Conduct market research and competitor analysis
- Track brand health metrics including awareness and brand equity
Skills
Must have
- Brand strategy
- Brand positioning
- Brand marketing
- Integrated marketing campaigns
- Market research
- Competitor analysis
- Brand measurement
Who it's for
- Experience
- 10+ years
- Domain
- consumer technology
About Elevation Capital
Elevation Capital has 9 open roles in Bangalore, at RMZ Ecoworld, Campus 31, 9th Floor (Units 902-903). See every Elevation Capital role.
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