Category Development Marketer
3M IndiaElectronic City, BangalorePosted 4 months ago
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About the role
3M develops products across consumer and industrial categories. This marketer will shape category strategy, portfolio performance, pricing, innovation, and channel execution to grow the business.
What you'll do
- Develop category strategies using consumer insights and market trends
- Own portfolio growth, market share, and profitability
- Optimize assortment, pricing, promotions, and product mix
- Analyze category performance and recommend growth actions
- Lead product innovation, launches, and commercialization
- Coordinate channel execution with sales, supply chain, and marketing teams
Skills
Must have
- Category strategy
- Category management
- Consumer insights
- Market research
- Pricing
- Profitability management
- Portfolio planning
- Product launches
- Channel strategy
- Market analysis
Nice to have
- Shopper insights
- Product commercialization
- Competitive analysis
- Distribution strategy
- Project management
Tools
- Nielsen
- Kantar
Who it's for
- Education
- MBA
- Degree
- marketing
- Experience
- 6 to 10 years
- Domain
- consumer goods
About 3M India
3M India has 40 open roles in Bangalore, at 3M India Corporate Office and Innovation Center. See every 3M India role.
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