Director, Paid Social
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About the role
GALE is an agency combining business strategy, media, creative, and technology to address brand challenges. The Director, Paid Social will set practice strategy, lead teams and client relationships, manage P&L, and grow the agency’s paid social capabilities.
What you'll do
- Define paid social strategy aligned with business objectives
- Lead and mentor paid social teams
- Manage practice P&L and drive revenue growth
- Build executive client relationships and platform partnerships
- Lead pitches, new business development, and integrated cross-functional initiatives
- Implement scalable processes and AI, automation, and analytics capabilities
Skills
Must have
- Paid social advertising
- Digital marketing strategy
- P&L management
- Media portfolio management
- Attribution modeling
- Marketing mix modeling
- Incrementality testing
- New business development
- Change management
- Organizational design
Tools
- Meta
- Twitter/x
- Tiktok
- Snapchat
Who it's for
- Experience
- 12+ years
- Domain
- digital marketing agency
About GALE
GALE has 8 open roles in Bangalore, at JP Techno Park. See every GALE role.
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