Manager - Branding
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About the role
Meesho is an e-commerce platform serving consumers and small businesses across India. You will lead brand strategy, consumer insight, and cross-channel campaigns while managing the branding pod.
What you'll do
- Interview users and translate insights into actionable brand direction
- Develop brand strategy and briefs for creative and media partners
- Define communication strategy across TV, digital, and influencers
- Tailor messaging for distinct consumer cohorts
- Own campaigns from brief through launch and measurement
- Lead the branding pod and coordinate campaign delivery
Skills
Must have
- Brand strategy
- Brand management
- Consumer marketing
- Consumer research
- Campaign management
- Media strategy
- Brand brief writing
- Team management
Nice to have
- Fmcg marketing
- E-commerce marketing
- Influencer marketing
Who it's for
- Experience
- 4+ years
- Domain
- ecommerce
About Meesho
Meesho has 33 open roles in Bangalore, at Helios Business Park, Wing E. See every Meesho role.
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