Paid Media Specialist
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About the role
TripleDart Digital is a B2B SaaS performance marketing agency serving global SaaS companies. The specialist will manage paid media accounts, optimize campaigns for revenue, and connect advertising performance to pipeline data.
What you'll do
- Plan, launch, and optimize campaigns across paid media channels
- Manage budgets, bids, and pacing against revenue goals
- Build audience segments for intent, ABM, retargeting, and lookalike campaigns
- Track conversions, UTMs, and CRM integration
- Run experiments across creatives, audiences, and bidding
- Analyze channel performance and reallocate budgets based on impact
Skills
Must have
- Paid media
- Campaign optimization
- Budget management
- Audience segmentation
- Conversion tracking
- A/b testing
- Performance analysis
- Ad copywriting
- Marketing automation
Tools
- Google Ads
- Microsoft ads
- Linkedin ads
- Meta ads
- Reddit ads
- X ads
Who it's for
- Domain
- b2b saas marketing
About Tripledart
Tripledart has 4 open roles in Bangalore, at TripleDart India Office. See every Tripledart role.
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