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Performance Marketing Specialist

VirallensDomlur, BangalorePosted a month ago
  • Mid level
  • Full time
  • 4 to 5 years
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About the role

Virallens manages performance marketing campaigns and growth for client accounts. The specialist will run paid media, tracking, analytics, and conversion experiments to improve client outcomes.

What you'll do

  • Manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads
  • Track and improve CPL, CPA, ROAS, conversion rates, and lead quality
  • Configure and troubleshoot conversion tracking with Google Tag Manager
  • Run tests on creatives, landing pages, audiences, and campaign strategies
  • Analyze funnel performance and recommend conversion improvements
  • Lead client performance reviews and present actionable recommendations

Skills

Must have

Nice to have

  • Offline conversion tracking
  • CRM data

Tools

  • Google analytics 4

Who it's for

Experience
4 to 5 years

About Virallens

Virallens has 7 open roles in Bangalore, at Workden, HAL Old Airport Road. See every Virallens role.

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