Performance Marketing Specialist
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About the role
Virallens manages performance marketing campaigns and growth for client accounts. The specialist will run paid media, tracking, analytics, and conversion experiments to improve client outcomes.
What you'll do
- Manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads
- Track and improve CPL, CPA, ROAS, conversion rates, and lead quality
- Configure and troubleshoot conversion tracking with Google Tag Manager
- Run tests on creatives, landing pages, audiences, and campaign strategies
- Analyze funnel performance and recommend conversion improvements
- Lead client performance reviews and present actionable recommendations
Skills
Must have
- Google Ads
- Meta ads
- Linkedin ads
- Google tag manager
- Performance marketing
- Paid media
- Conversion rate optimization
- Attribution
- Conversion tracking
Nice to have
- Offline conversion tracking
- CRM data
Tools
- Google analytics 4
Who it's for
- Experience
- 4 to 5 years
About Virallens
Virallens has 7 open roles in Bangalore, at Workden, HAL Old Airport Road. See every Virallens role.
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