Principal Engineer, Product Marketing (Power)
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About the role
Renesas develops semiconductor products for automotive, industrial, cloud and IoT applications, including power and analog technologies. This role defines and markets power and analog products for India, shaping product plans, launches and customer design-ins.
What you'll do
- Identify market opportunities with marketing, business management and sales
- Visit customers to promote products and uncover product needs
- Analyze market size and compare Renesas solutions with competitors
- Develop go-to-market strategies, pricing and business cases
- Support product launches, customer design-ins and demand forecasting
- Coordinate product readiness and supply transition with internal teams
Skills
Must have
- Power management
- Analog products
- Product definition
- Go-to-market strategy
- Business case development
- Market analysis
- Product launch
- Design-in support
- Forecasting
- Data analysis
Nice to have
- Automotive market trends
- Industrial market trends
- Consumer market trends
- Digital campaign management
- Aec-q
- Iatf
- Iso 26262
Tools
- Excel
- Jmp
Who it's for
- Education
- Engineering degree
- Degree
- electronics engineering
- Experience
- 10+ years
- Domain
- semiconductors
About Renesas Electronics
Renesas Electronics has 63 open roles in Bangalore, at Renesas Electronics India, Bagmane Tech Park. See every Renesas Electronics role.
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