Senior Analyst, Analytics and Insights (Programmatic)

Zeta GlobalKoramangala, BangalorePosted 2 months ago

Mid level
Full time
2+ years

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About the role

Zeta Global provides AI-powered marketing technology and analytics to help brands acquire, grow, and retain customers. You will analyze programmatic campaign performance, design tests, and advise clients on marketing optimization and measurement.

What you'll do

Interpret campaign insights and present strategy recommendations to clients
Design analytic and testing plans for client business challenges
Analyze campaign performance and recommend optimization opportunities
Evaluate model and feature performance through testing
Develop measurement tools and solutions for campaign impact

Skills

Must have

SQL
Excel
Digital media analytics
Programmatic analytics
Audience insights reporting
Campaign performance analysis
Marketing strategy
Campaign testing

Nice to have

Tools

Tableau
Powerpoint

Who it's for

Education: Bachelor's degree
Degree: business, finance, economics, statistics, marketing
Experience: 2+ years
Domain: adtech

About Zeta Global

Zeta Global has 11 open roles in Bangalore, at No. 135, Ground Floor, 1st Cross Road, Srirampuram, 5th Block, Bengaluru, Karnataka 560095. See every Zeta Global role.