Senior Product Manager ( Gyan TV )
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About the role
Lokal builds focused apps that connect people in tier-2 and tier-3 India with knowledge, opportunities, tools and experts, including GyanTV for learning. You will own a product area and improve acquisition, conversion, retention and personalization through data-informed product decisions.
What you'll do
- Own a product area against trial starts, conversion, retention and lifetime value
- Connect advertising promises to the in-app experience with marketing and business teams
- Analyze user behavior to identify drivers and decide what to ship
- Launch personalization MVPs and assess when machine learning investment is justified
- Use user research, churn analysis and funnel reviews to build domain understanding
Skills
Must have
- Product management
- Product analytics
- User research
- A/b testing
- Personalization
Nice to have
- Vernacular consumer products
- Subscription funnel management
- Freemium funnel management
Who it's for
- Domain
- edtech
About Lokal App
Lokal App has 28 open roles in Bangalore, at Lokal HSR Layout office. See every Lokal App role.
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