Performance Marketing Specialist - Tamil (GyanTV)
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About the role
Lokal operates focused apps offering regional-language learning, local services, and other products for users across tier-2 and tier-3 India. You will run and optimize paid campaigns to acquire users for GyanTV.
What you'll do
- Manage and scale Meta Ads and Google Ads campaigns
- Execute user acquisition campaigns from planning through optimization
- Optimize CPI/CAC campaigns against acquisition targets
- Analyze campaign performance and improve ROI and retention
- Monitor funnels and identify drop-offs for optimization
- Manage budgets and coordinate with creative, product, and analytics teams
Skills
Must have
- Performance marketing
- User acquisition
- Meta ads
- Google Ads
- Campaign optimization
- Cpi/cac
Tools
- Appsflyer
- Adjust
Who it's for
- Experience
- 1+ years
- Domain
- edtech
About Lokal App
Lokal App has 28 open roles in Bangalore, at Lokal HSR Layout office. See every Lokal App role.
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