Performance Marketing Lead- Sahi English
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About the role
Lokal operates focused apps connecting people in Tier-2 and Tier-3 India with local content, services and opportunities. This person will manage and optimize paid acquisition campaigns across Meta and Google to improve growth and acquisition efficiency.
What you'll do
- Own performance marketing strategy and execution across Meta Ads and Google Ads
- Plan, launch and optimize campaigns across customer funnel stages
- Manage budgets and scale spending while maintaining acquisition efficiency
- Track campaign metrics and run audience, creative and landing-page experiments
- Analyze performance data and recommend business actions
- Collaborate with creative teams to develop effective ad creatives
Skills
Must have
- Performance marketing
- Meta ads
- Google Ads
- Campaign optimization
- Budget allocation
- Audience targeting
- Retargeting
- Conversion optimization
- A/b testing
- Campaign analytics
Nice to have
- Creative strategy
Tools
- Ga4
- Google Analytics
- Appsflyer
- Adjust
Who it's for
- Experience
- 2+ years
- Domain
- consumer apps
About Lokal App
Lokal App has 28 open roles in Bangalore, at Lokal HSR Layout office. See every Lokal App role.
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