Digital Marketing Manager
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About the role
PhonePe builds digital payments, distribution and financial services platforms, including the Indus App Store. This role will lead customer acquisition strategy and performance marketing, coordinating channel execution, attribution integrations and optimization.
What you'll do
- Own customer acquisition strategy and performance marketing activities
- Manage campaigns across Google Ads, Facebook and partner networks
- Coordinate attribution integrations and event tracking for optimization
- Collaborate with business, product, analytics, design, compliance and finance teams
- Analyze channel performance and recommend solutions with ROI impact
Skills
Must have
- Performance marketing
- Customer acquisition
- Attribution
- Event tracking
- A/b testing
- Time series analysis
- Affiliate marketing
Nice to have
- Google Ads
- Facebook ads
- Apple search ads
- Ad fraud prevention
Tools
- Appsflyer
- Singular
- Adjust
Who it's for
- Education
- Engineering degree
- Experience
- 2 to 6 years
- Domain
- digital payments
About PhonePe
PhonePe has 74 open roles in Bangalore, at Salarpuria Softzone, Wing A, Block A. See every PhonePe role.
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