Manager– D2C Website Growth & Performance Marketing
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About the role
Yoga Bar is a Bangalore-based health-food brand scaling its sales across channels. This person will manage paid acquisition and growth for its D2C website, optimizing campaigns, budgets, conversion and profitability.
What you'll do
- Build and scale performance marketing for the D2C website
- Manage paid acquisition across Meta, Google and other channels
- Plan budgets, forecasts and attribution analysis
- Track and optimize ROAS, CAC, LTV and conversion metrics
- Test audiences, creatives, offers and landing pages
- Analyze customer and campaign data to improve conversion and repeat purchases
Skills
Must have
- Performance marketing
- Digital marketing
- Paid acquisition
- Meta ads
- Google Ads
- Customer acquisition
- Marketing analytics
- Conversion funnel optimization
- Budget planning
- Attribution analysis
Nice to have
- CRO
- A/b testing
- Landing page optimization
- CRM retention
Tools
- Ga4
- Excel
- Google sheets
- Shopify
Who it's for
- Experience
- 2 to 4 years
- Domain
- health food ecommerce
About Yoga Bar
Yoga Bar has 14 open roles in Bangalore, at Yogabar Head Office. See every Yoga Bar role.
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