Marketing Analyst
InitoKoramangala, BangalorePosted a month agoA free account shows the apply link for every role and matches you to the ones that fit your resume.
About the role
Inito develops consumer health tracking products and markets them across multiple regions. The Marketing Analyst will build measurement frameworks, analyze campaign and brand performance, and design experiments to guide marketing decisions.
What you'll do
- Define hypotheses, KPIs, and success metrics for brand and marketing goals
- Plan and analyze campaign measurement before, during, and after launch
- Design experiments including lift studies, geo-tests, and A/B tests
- Build brand pulse signals and connect them to quarterly brand metrics
- Partner with Data Science to build marketing measurement dashboards
- Review consumer insights for statistical rigor and business relevance
Skills
Must have
- Marketing analytics
- Statistics
- SQL
- Python
- Experimentation
- Marketing measurement
Nice to have
- Social listening
- Share of voice
- Event-based analytics
- Survey design
- Brand measurement
Tools
- Looker
- Tableau
- Ga4
- Amplitude
- Mixpanel
- Ipsos
- Kantar
- Yougov
- Marketcast
Who it's for
- Experience
- 3 to 5 years
- Domain
- healthtech
About Inito
Inito has 9 open roles in Bangalore, at Inito (Samplytics Technologies). See every Inito role.
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