SEM Specialist
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About the role
Cytiva develops solutions for life sciences, diagnostics and biotechnology, supporting research and the development of therapies. The SEM Specialist will plan, launch, optimize and report on paid search campaigns across Google Ads and Microsoft Advertising.
What you'll do
- Plan and execute paid search campaigns from build through optimization
- Develop keyword, targeting, bidding and budget strategies
- Analyze campaign performance and recommend measurable improvements
- Maintain campaign quality, tracking accuracy and regulatory compliance
- Partner with marketing teams and agencies to improve paid search capability
Skills
Must have
- Paid search
- Campaign management
- Keyword research
- Bid management
- Budget management
- Performance analysis
- Conversion tracking
Tools
- Google Ads
- Microsoft advertising
- Ga4
- Excel
- Google tag manager
Who it's for
- Education
- Bachelor's degree
- Degree
- marketing, business, analytics
- Experience
- 3+ years
- Domain
- life sciences
About Beckman Coulter (Danaher)
Beckman Coulter (Danaher) has 52 open roles in Bangalore, at Beckman Coulter Indian Development Centre. See every Beckman Coulter (Danaher) role.
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