Demand Generation & Performance Manager
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About the role
Prismforce provides an AI-powered talent supply chain platform for workforce planning and talent intelligence. You will lead paid acquisition and demand-generation campaigns to create qualified enterprise leads, sales opportunities and pipeline.
What you'll do
- Own paid media strategy across digital channels
- Launch and optimize full-funnel campaigns for enterprise audiences
- Manage campaign budgets, targeting and performance
- Build programs focused on qualified leads and pipeline contribution
- Track campaign metrics, attribution and return on investment
- Test landing pages, messaging, audiences and creative
Skills
Must have
- Paid media
- Demand generation
- B2B marketing
- Campaign optimization
- Lead generation
- Conversion tracking
- Marketing attribution
- Audience segmentation
- Funnel analytics
- Ab testing
Nice to have
- Account-based marketing
- SEO
- Content marketing
- Lead nurturing
- Marketing automation
Tools
- Google Ads
- Linkedin ads
- Meta ads
- Google Analytics
- Google tag manager
- Looker studio
- HubSpot
- Salesforce
- Marketo
- 6sense
Who it's for
- Experience
- 10 to 12 years
- Domain
- b2b saas hr tech
About Prismforce
Prismforce has 16 open roles in Bangalore, at Prismforce Bengaluru (HustleHub H1907). See every Prismforce role.
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