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Director - Growth & Subscription Revenue

Lokal AppHSR Layout, BangalorePosted 3 months ago
  • Director and above
  • Full time
  • 5+ years
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About the role

Lokal operates a portfolio of focused apps for regional-language users in Tier-2 and Tier-3 India, including four subscription products. This leader will own their subscription revenue, acquisition and monetization strategy, and shared growth organization.

What you'll do

  • Own subscription revenue and LTV/CAC across four products
  • Set acquisition strategy across paid, organic, influencer, and emerging channels
  • Build and optimize the full product and marketing funnel
  • Run pricing, paywall, onboarding, and win-back experiments
  • Allocate marketing budgets and hiring across the portfolio
  • Build and manage performance, lifecycle, creative, ASO, and analytics teams

Skills

Must have

  • Growth marketing
  • Performance marketing
  • Customer acquisition cost optimization
  • Funnel optimization
  • Experimentation
  • Subscription monetization
  • Revenue P&L management
  • Marketing budget allocation
  • Unit economics
  • Marketing team building

Nice to have

  • Subscription business models

Tools

  • Meta
  • Google

Who it's for

Experience
5+ years
Domain
consumer subscriptions

About Lokal App

Lokal App has 28 open roles in Bangalore, at Lokal HSR Layout office. See every Lokal App role.

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