Director - Growth & Subscription Revenue
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About the role
Lokal operates a portfolio of focused apps for regional-language users in Tier-2 and Tier-3 India, including four subscription products. This leader will own their subscription revenue, acquisition and monetization strategy, and shared growth organization.
What you'll do
- Own subscription revenue and LTV/CAC across four products
- Set acquisition strategy across paid, organic, influencer, and emerging channels
- Build and optimize the full product and marketing funnel
- Run pricing, paywall, onboarding, and win-back experiments
- Allocate marketing budgets and hiring across the portfolio
- Build and manage performance, lifecycle, creative, ASO, and analytics teams
Skills
Must have
- Growth marketing
- Performance marketing
- Customer acquisition cost optimization
- Funnel optimization
- Experimentation
- Subscription monetization
- Revenue P&L management
- Marketing budget allocation
- Unit economics
- Marketing team building
Nice to have
- Subscription business models
Tools
- Meta
Who it's for
- Experience
- 5+ years
- Domain
- consumer subscriptions
About Lokal App
Lokal App has 28 open roles in Bangalore, at Lokal HSR Layout office. See every Lokal App role.
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