Media Analyst
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About the role
Target’s Roundel team supports brand marketing and Target Media Network campaigns. The Media Analyst will plan, execute, analyze and optimize digital media campaigns across channels.
What you'll do
- Translate campaign needs into executable digital media plans
- Set up campaigns and manage budgets across digital channels
- Analyze campaign performance and recommend optimization strategies
- Build reports and dashboards for pacing and campaign outcomes
- Coordinate campaign execution with internal teams and agencies
Skills
Must have
- Digital media trading
- Campaign optimization
- Performance marketing
- Programmatic buying
- Audience segmentation
- Retargeting
- Campaign analytics
- Media planning
- Budget optimization
- Display advertising
Nice to have
- Real-time bidding
- Creative testing
- Ad tech
Tools
- Google ad manager
- Campaign manager 360
- Facebook ads manager
- Dv360
- Pinterest ads manager
- The trade desk
- Appnexus
- Mediamath
- Yahoo dsp
- Microsoft Excel
Who it's for
- Experience
- 3 to 7 years
- Domain
- retail media advertising
About Target
Target has 38 open roles in Bangalore, at Target in India, Manyata Embassy Business Park. See every Target role.
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