PLG Growth Manager
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About the role
Hevo provides a no-code data pipeline platform that helps companies prepare data for analytics and AI. This role will lead organic growth and editorial strategy while improving trial activation and conversion through lifecycle marketing and experimentation.
What you'll do
- Own organic growth, editorial strategy, and answer engine optimization
- Plan and manage the editorial calendar across web and other content
- Optimize content for search visibility and measure full-funnel performance
- Define trial activation milestones and instrument the conversion funnel
- Design lifecycle communications triggered by user behavior
- Run conversion experiments across onboarding, landing pages, and trial touchpoints
Skills
Must have
- Inbound marketing
- Plg
- SEO
- Content writing
- Lifecycle marketing
- Conversion rate optimization
- Behavioral analytics
- A/b testing
- Funnel instrumentation
- Data analytics
Tools
- Ahrefs
- Semrush
- Google search console
- Ga4
- Looker studio
- Amplitude
- Mixpanel
- Posthog
- Hotjar
- Fullstory
Who it's for
- Experience
- 5 to 8 years
- Domain
- b2b saas data integration
About Hevo Data
Hevo Data has 21 open roles in Bangalore, at 1177, 5th Main Rd, Sector 6, HSR Layout, Bengaluru, Karnataka 560102. See every Hevo Data role.
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