Senior Marketing Analytics & Planning Specialist
G2Bellandur, BangalorePosted 21 days agoA free account shows the apply link for every role and matches you to the ones that fit your resume.
About the role
G2 operates a software marketplace that helps buyers make decisions using software reviews and insights. This specialist will forecast marketing investments, analyze channel performance, and advise teams on budget and business decisions.
What you'll do
- Plan budgets and forecast marketing channel spend through gross profit
- Lead weekly performance meetings and recommend actions based on results
- Analyze channel, category, and country trends and opportunities
- Build scenario estimates, financial models, and leadership reporting
- Partner with analytics, data science, and finance on forecasting models
- Improve reporting, dashboards, and performance tracking
Skills
Must have
- Marketing analytics
- Performance marketing
- Scenario planning
- Forecasting
- Financial modeling
- Business intelligence
- Lifecycle marketing
- Email marketing reporting
- Marketing budget management
- Customer cohort modeling
Nice to have
Tools
- Google sheets
- Claude
Who it's for
- Experience
- 3 to 5 years
- Domain
- b2b software marketplace
About G2
G2 has 18 open roles in Bangalore, at Shilpitha Tech Park. See every G2 role.
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