ABM Specialist
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About the role
Kapture CX provides an AI-first enterprise operating system for deploying and managing AI agents across business workflows. The ABM Specialist will establish the account-based marketing function and generate measurable pipeline and revenue from enterprise accounts.
What you'll do
- Define ABM strategy, account tiers, segmentation, and targeting
- Build the ABM playbook, processes, tools, and workflows
- Select and prioritize enterprise target accounts with Sales
- Create personalized multichannel campaigns for target accounts
- Track engagement, pipeline, revenue, deal velocity, and win rates
- Collaborate with Sales and marketing teams on campaign execution
Skills
Must have
- Account-based marketing
- B2B marketing
- Account segmentation
- Enterprise marketing
- Campaign management
- Revenue attribution
- Account research
- Personalized marketing
Tools
- Clay
- Apollo.io
- 6sense
- Demandbase
Who it's for
- Experience
- 6 to 7 years
- Domain
- b2b saas ai
About Kapture CX
Kapture CX has 19 open roles in Bangalore, at Kapture CX Head Office, Brigade Summit. See every Kapture CX role.
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