Campaign Management - Campaign Ads I Exp- 7 -11 Years
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About the role
Paytm provides mobile payments and financial services and operates an advertising platform. The Campaign Operations Lead manages campaign delivery, optimizes advertiser performance, and leads a team of campaign operations specialists and managers.
What you'll do
- Lead and develop campaign operations specialists and managers
- Own end-to-end campaign delivery across Paytm Ads inventory and programmatic channels
- Analyze campaign performance and improve CTR, CVR, CPA, and ROAS
- Resolve complex campaign delivery, measurement, and performance issues
- Partner with product and technology teams to improve platform mechanics and reporting
- Create repeatable optimization playbooks and standard operating procedures
Skills
Must have
- Campaign management
- Ad operations
- Performance marketing
- Ad tech
- Programmatic advertising
- Ad auction optimization
- Attribution modeling
- Campaign optimization
- Team management
Nice to have
Tools
- Appsflyer
- Branch
- Adjust
- Google Ads
- Meta ads
- Dv360
- The trade desk
- Magnite
- Pubmatic
- Excel
Who it's for
- Experience
- 7 to 11 years
- Domain
- fintech payments
About Paytm
Paytm has 27 open roles in Bangalore, at Paytm (One 97 Communications) Bengaluru office, The Hub. See every Paytm role.
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