Manager - Retention Marketing
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About the role
GoKwik provides commerce growth and engagement technology to D2C and eCommerce brands. This person will manage retention strategy, lifecycle campaigns, and performance improvement across merchant accounts.
What you'll do
- Own retention strategy and execution for 15–30 D2C brands
- Audit and optimise lifecycle journeys across WhatsApp, email, and SMS
- Plan, execute, QA, and optimise campaigns and automations
- Build segmentation, personalisation, and retention workflows
- Analyse cohorts, repeat behaviour, AOV, and campaign performance
- Use AI tools for campaign workflows, reporting, and post-campaign analysis
Skills
Must have
- Retention marketing
- Lifecycle marketing
- CRM marketing
- Customer segmentation
- Cohort analysis
- Campaign management
- Copywriting
- Ecommerce growth metrics
- Retention analytics
- Ai-assisted workflows
Tools
- Moengage
- Clevertap
- Webengage
- Netcore
- Klaviyo
- Kwikengage
- Limechat
- Wigzo
- Interakt
- Chatgpt
Who it's for
- Experience
- 1 to 3 years
- Domain
- ecommerce
About GoKwik
GoKwik has 13 open roles in Bangalore, at GoKwik Bangalore office. See every GoKwik role.
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